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I will craft compelling SEO product descriptions that sell
kmwade
Frequently Asked Questions
What research do you do when writing product copy?
I do detailed research into the: - product - competitors - search queries customers are typing into search engines and your shop platform (e.g. Amazon, EBay, Shopify, etc.)
Is there anything that’s not included in the product description?
Structured schema for rich snippets (this can be provided on request for an additional fee) - Customer personas or persona research (this is an additional service that I offer) - Product images
What format will my product description be delivered in?
I’ll deliver a text file through my secure content management system so you can access it in the cloud at any time and on any device. This also means you don’t have to worry about filing it.
What is CTR?
CTR stands for click-through rate. It’s the ratio of clicks to impressions for a given search or product listing (where ‘impressions’ is the number of times a listing is displayed and ‘clicks’ is the number of times a listing is clicked on).
What is a slug?
A slug is the last part of a URL — the bit between the last two ‘/’ characters. E.g. https://exampledomain.com/slug/
How long should my product description be?
For the best search results, your product description needs to be at least 300 words long so search engines can understand the value of your webpage. For the best sales conversions, you’ll need longer copy for more complex and/or higher value products.